The first La Paz cigars were produced in the cigar factory of Theodorus Antonius Josephus Houtman in 's Hertogenbosch in 1881. He employed 106 people. These cigars were well received and even King Willem II loved them. Proudly he could name himself Royal Supplier.
The first cigars La Paz made, were from the model corona. This changed when the company was bought by J. van Susante, who came from Boxtel.
In 1969 La Paz introduced the Wild Havana, a smaller cigar with a rough end. Normally each cigar is cut by a sharp knife to get a straight end, but whem you remove this knife, the result is a wild end of tobacco. According to the manufacturers these cigars tasted better. La paz did not invent the wild cigar, but reintroduced it. The cigar was invented by a small factory named Hudson from Roosendaal, but when they released it, nobody bought it. When La Paz introduced the wild cigar, it became an instant success. This can be explained by the fact that the period in time was one of hippies who disliked the governement. Consumers bought these cigars to show they were against society as they know it.
Back in 2003 La Paz changed the name to Wild Cigarros, instead of Wild Havana's. This because 2 Cuban factories, Cubatobacco and Habanos, went to court because of the name. They stated that you only may use Havana if the cigars are made in Cuba. La Paz did not wait for the judgement and changed it's name in consultation with the Cubans.
Since 2010 La Paz is part of Scandinavian Tobacco Group.